Cause Related Marketing

Krispy Kreme
Cause Related Marketing (CRM) has proven to increase sales, encourage positive brand awareness, maintain customer loyalty and gain new consumer interest.

It is a fantastic way to promote your brand and raise money and awareness for the important work that Cash for Kids is doing to help disabled and disadvantaged children and young people and their families across the UK.

Research shows that;

  • 68% of the public think positively of brands which are associated with a charity
  • 58% prefer to buy from such a brand if faced with a choice
  • 28% of consumers would pay more for brands which donate to charity

Base: 2,000 adults 16+, Britain
Source: Charitable Giving, Oct 2010, Mintel

We feel that we can really connect with your customers on a personal level, give your company great presence in the local community, reach our current supporters and engage with new audiences and encourage the growing trend for ethically driven consumerism to benefit us all. A true joint venture.

MD’s Statement

Cash for Kids is privileged to be in a position where we can make things happen, but we know we can’t do this on our own. We need the support of individuals and groups of passionate people who share our vision to improve the lives of young people in the UK.

We are proud to operate an 80% contribution across the UK, with clear visibility on where the money goes and who it is helping. We are a group of local charities under the umbrella of one brand and all money raised locally stays in that area.

We strive to build close partnerships with companies and other charities so we can all grow for the good of our society, to make sure that disabled and disadvantaged children and young people have the same chances and opportunities as everyone else.

If you would like to work with Cash for Kids please contact us today.

Sally Aitchison MBE

Partner Testimonials

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