Recent Successes

Mission Christmas

The Christmas campaign is the jewel in the Cash for Kids crown and concentrates on listeners donating a gift or cash for a local child who would otherwise go without at Christmas. Local Social Services and other agencies identify the children most at need, many of whom are in care homes and refuges. Although all children remain anonymous many letters of thanks are received post-Christmas from homes and Social Services. Ant & Dec were amongst the famous faces to offer their support to the appeal.

In 2019 thanks to the incredible generosity of our listeners we distributed £14,633,644 million in gifts and cash and helped 380,054 children in local communities across the UK.

Cash for Kids Superhero Day

A day dedicated to helping local children, Cash for Kids Superhero Day runs on the majority of stations with a Cash for Kids charity, thereby putting the full weight of the Bauer Radio brands behind the campaign. All manner of Superhero themed local events contribute to the fundraising for the campaign, many often organised by generous listeners, and localised programming content puts the well-being of local children at the heart of a fun, engaging day of radio.

In 2019 £606,988 was raised across all of our areas!

MD’s Statement

Cash for Kids is privileged to be in a position where we can make things happen, but we know we can’t do this on our own. We need the support of individuals and groups of passionate people who share our vision to improve the lives of young people in the UK.

We are proud to operate an 80% contribution across the UK, with clear visibility on where the money goes and who it is helping. We are a group of local charities under the umbrella of one brand and all money raised locally stays in that area.

We strive to build close partnerships with companies and other charities so we can all grow for the good of our society, to make sure that disabled and disadvantaged children and young people have the same chances and opportunities as everyone else.

If you would like to work with Cash for Kids please contact us today.

Sally Aitchison MBE

Partner Testimonials

Foresters Financial
At Foresters Financial we believe in enriching lives and building strong communities. Learn more at

Bauer Radio
Bauer Radio is a UK-based division of Bauer Media Group, reaching 13.4 million listeners every week (a quarter of all UK adults) with 42 of the most influential local commercial radio brands across the country.