The Christmas campaign is the jewel in the Cash for Kids crown and concentrates on listeners donating a gift or cash for a local child who would otherwise go without at Christmas. Local Social Services and other agencies identify the children most at need, many of whom are in care homes and refuges. Although all children remain anonymous many letters of thanks are received post-Christmas from homes and Social Services. Ant & Dec were amongst the famous faces to offer their support to the appeal.
In 2017 thanks to the incredible generosity of our listeners we distributed over £17.5 million in gifts and cash and helped almost 400,000 children in local communities across the UK.
Cash for Kids Superhero Day
A day dedicated to helping local children, Cash for Kids Superhero Day runs on the majority of stations with a Cash for Kids charity, thereby putting the full weight of the Bauer Radio brands behind the campaign. All manner of Superhero themed local events contribute to the fundraising for the campaign, many often organised by generous listeners, and localised programming content puts the well-being of local children at the heart of a fun, engaging day of radio.