Rio Ferdinand donates half-a-MILLION to Key 103’s Mission Christmas!

Rio Ferdinand has given Key 103’s Mission Christmas appeal a huge boost by donating half a million pounds worth of toys!

The former United captain’s throwing his weight behind our Manchester charity as we aim to make sure at least 60,000 local children living in poverty wake up with a present on Christmas Day.

Key 103 Breakfast Show host Mike Toolan called Rio after he tweeted the following:

LISTEN:  Hear the moment Rio Ferdinand donates half a million pounds worth of toys to Cash for Kids and the Mission Christmas Appeal:

Key 103’s Charity Manager Russell Feingold said;

“We are totally overwhelmed by Rio’s amazing contribution.  This is going to help so many young children.  We now need everyone to keep supporting the campaign – the more children we can help, the more lives we can brighten up this Christmas.”

In 2015 we raised over £2 million in gifts and cash and supported over 51,500 local children. In partnership with UKFast, B&M, MID Communications, Optegra and Bathroom Takeaway we want to do even more this year.